Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024

Brand spend on SMS business messaging (A2P SMS) will peak in 2024 unless mobile operators do a dramatic u-turn on their existing pricing strategy, according to a new report from business messaging specialists Mobilesquared. The report, Global A2P SMS: The complete overview 2017-2027, reveals that since mid-2021 the average cost to send an A2P SMS internationally […]